Google Possum Update Released, Impacts Local Rankings

Blog

Understanding the Google Possum Update

The Google Possum update, released by the search engine giant, has caused significant shifts in local search rankings. As a leading provider of SEO services and internet marketing solutions, The Big Green Marketing Machine is here to help businesses navigate through these changes and optimize their online presence.

What is the Google Possum Update?

The Google Possum update is an algorithm update that primarily affects local search results. Launched in September 2016, it focuses on filtering and diversifying local search results based on location and other factors. Its goal is to deliver more accurate and relevant search results to users.

Benefits of the Google Possum Update

The Google Possum update aims to improve the user experience by:

  • Expanding the range of businesses displayed for a specific search query
  • Filtering out spam and low-quality listings
  • Giving prominence to businesses situated just outside the city center

How Does the Google Possum Update Impact Local Rankings?

The Google Possum update altered the way local results are displayed, affecting businesses' search visibility. It introduced several changes that influenced local rankings:

1. Increased Importance of Physical Location

Following the update, businesses situated just outside the physical city limits experienced a boost in visibility. This change allows more local businesses to compete, as proximity to city centers was previously a key ranking factor.

2. Greater Filtering of Similar Businesses

The Possum update made it more difficult for multiple businesses with the same category and address to rank highly for the same search terms. This filtering helps present users with a more diverse set of options and prevents one business from dominating the search results.

3. Improved Variation in Search Results Depending on Location

The Google Possum update made search results more location-dependent. Businesses located in different neighborhoods or suburbs can now appear higher in search results for users browsing from those specific areas.

Optimize Your Local Presence with The Big Green Marketing Machine

At The Big Green Marketing Machine, we understand the importance of staying ahead in the ever-changing world of SEO and online marketing. Our team of experts specializes in providing result-driven solutions to help businesses improve their online visibility and drive qualified traffic.

What Sets Us Apart

As a leading marketing agency serving Chattanooga and Tulsa, we offer:

  • SEO Wehutty USA: Our SEO strategies are tailored to your specific needs, ensuring long-term success.
  • Marketing Agency Chattanooga: Our comprehensive marketing solutions help your business thrive in the competitive Chattanooga market.
  • Internet Marketing Services Chattanooga TN: We leverage the power of internet marketing to boost your brand's visibility and generate leads.
  • Optimize Agency Tulsa: Our Tulsa-based agency provides cutting-edge optimization techniques to maximize your online presence.
  • Search Engine Optimization Chattanooga: Our expert SEO services in Chattanooga ensure your business ranks higher in local search results.

Why Choose The Big Green Marketing Machine?

With years of experience and a proven track record, The Big Green Marketing Machine is committed to delivering exceptional results for our clients. Our dedicated team stays up-to-date with the latest industry trends and algorithms to ensure your business stays ahead of the competition.

Contact Us Today

Ready to take your business to the next level? Get in touch with The Big Green Marketing Machine today for a tailored SEO and marketing strategy designed to boost your online presence and drive qualified leads. Let our expertise help your business thrive!

Brian Hawkins

The Possum update has certainly made a noticeable difference in local search rankings. It's essential for businesses to adapt and optimize their online presence accordingly.

La Nae

Impacted rankings ?

Akuila Cirikiwai

Interesting update! ?️

Tammy Bartel

It's essential for businesses to stay informed about the impact of the Possum update on local rankings. This article provides valuable insights and guidance for navigating through these changes.

Yue Wu

Adapting to the changes brought about by the Possum update is crucial for businesses to maintain their online visibility. Thanks for providing valuable insights.

Marcy Richardson

It's fascinating to witness the effects of the Possum update on local search rankings. Businesses need to be adaptable and open to reevaluating their SEO approaches.

Cal Suedkamp

I appreciate the insights provided about the Possum update. It's crucial for businesses to adapt to these changes for improved online visibility.

Cesar Vallejos

The Possum update has definitely caused some ripples in local search rankings. This article sheds light on how businesses can navigate through these changes.

Wendy Lucius

Local businesses are likely feeling the impact of the Possum update. Having a strong SEO strategy in place is crucial for maintaining visibility in search results.

Kara Jones

The Possum update has stirred up local search rankings. It's clear that businesses need to be agile and proactive in optimizing their online presence.

Judy Bane

The Big Green Marketing Machine seems to be proactive in addressing the impact of the Possum update on local search rankings. It's a competitive space, and staying ahead is key.

Reagan Jackson

The impact of the Possum update on local search rankings is significant. This article provides insights that can help businesses stay competitive in the digital landscape.

David Nadler

I have noticed some shifts in local search results after the Possum update. It's good to see companies offering guidance on how to navigate through these changes.

Michele Steckelberg

Understanding how the Possum update affects local search rankings is crucial for businesses. It's great to see resources available to help navigate through these changes.

Ralph Barbagallo

The Possum update has surely made its mark on local search rankings. Businesses need to be proactive and adaptable to maintain their visibility in search results.

Alexander Mieger

Navigating through the changes brought about by the Possum update is crucial for businesses. It's great to see resources available to help understand and respond to these shifts.

Jennifer Powell

Considering the impact of the Possum update on local rankings, it's clear that businesses need to stay updated on SEO best practices to remain competitive.

Laurie

This article provides valuable information about the Google Possum update and its impact on local search rankings. It's important for businesses to stay informed about these changes.

Laura Filtness

The Possum update has caused some notable changes in local search rankings. It's vital for businesses to stay ahead of the curve and adapt their SEO strategies accordingly.

Kristina Hebert

The impact of the Possum update on local search rankings is significant. It's crucial for businesses to stay updated and adapt their SEO strategies accordingly.

Add Email

I'm curious to see how the Possum update will continue to shape local search rankings. It's essential for businesses to keep a close eye on these developments.

Jeffrey Korchek

Local businesses are likely feeling the impact of the Possum update. It's important for them to be proactive in addressing the changes to maintain their online visibility.

Chris Burke

The Possum update has created a shift in local search rankings, emphasizing the importance of staying informed and adaptable in the fast-paced world of SEO.

Trese Scott

As a business owner, staying informed about these updates is crucial. It's great to have resources like this to help understand and respond to the changes.

John White

Understanding how the Possum update affects local search rankings is crucial for businesses. It's great to see resources available to help navigate through these changes.

Amanda Neely

The Possum update has brought about some interesting shifts in local search rankings. It's crucial for businesses to evolve their SEO strategies to remain competitive.

Michael Byrnes

The Possum update seems to have stirred things up in the local search rankings. Businesses need to be agile and adaptable in order to maintain their online presence

Heather Kirkpatrick

The Possum update has undoubtedly shaken up local search rankings. It's important for businesses to be adaptable and responsive to these changes for sustained visibility.

Brian Bergstrom

The Google Possum update has definitely brought about some changes in local search rankings. It's important for businesses to explore ways to adapt and thrive.

Huy Phan

It's interesting to see how the Possum update has affected local rankings. This article provides useful insights for businesses looking to adapt to the changes.

Rich Siegel

It's fascinating to see how Google's algorithm updates impact local rankings. Thanks for shedding light on this topic!

Kevin Simons

The Possum update's impact on local rankings highlights the need for businesses to have a strong SEO strategy. Staying informed and seeking guidance is key.

Jeff Alger

Thank you for providing insights into the impact of the Possum update on local rankings. It's crucial for businesses to stay informed and take proactive steps to address the changes.

Vern Dougherty

Understanding the implications of the Possum update on local search rankings is vital for businesses. It's important to stay updated and responsive to these changes.

Carly Meyer

The dynamics of local search rankings have certainly been affected by the Possum update. It's essential for businesses to be proactive in responding to these changes.

Muthu Asari

It's important for businesses to understand the implications of the Possum update on local search rankings. Staying informed and seeking professional guidance is crucial.

Jorge Rojo

The Possum update's impact on local rankings is a reminder of the ever-evolving nature of SEO. This article provides helpful insights for businesses looking to stay ahead.

Africa Wilson

The Possum update has brought about some interesting changes in local search rankings. It's vital for businesses to stay informed and seek assistance when needed.

Jonathan Lee

The Possum update's influence on local search rankings demonstrates the importance of staying abreast of SEO trends. Businesses need to be proactive and adaptable to these changes.

Lynn Needle

The Possum update has definitely caused a stir in local rankings. It's crucial for businesses to assess their SEO strategies and make necessary adjustments.

Michael Dougherty

The Possum update has created a shift in local search rankings, emphasizing the importance of staying informed and adaptable in the fast-paced world of SEO.

Sandra Vicuna

Adapting to the changes brought about by the Possum update is essential for businesses to maintain their online visibility. Thanks for providing valuable insights.

Save

The impact of the Possum update on local search rankings is significant. It's crucial for businesses to stay updated and adapt their SEO strategies accordingly.

Christopher Dooley

The Possum update has certainly caused a stir in the local search landscape. It's essential for businesses to assess their SEO strategies and make necessary adjustments.

Alexandra Zatarain

This update has really changed the game for local businesses. It's important to stay updated with the latest SEO trends.

Craig Shumate

The Possum update has definitely caused some turbulence in local rankings, but it's an opportunity for businesses to reevaluate their SEO strategies.

More posts