Google Possum Update Released, Impacts Local Rankings

Dec 11, 2019
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Understanding the Google Possum Update

The Google Possum update, released by the search engine giant, has caused significant shifts in local search rankings. As a leading provider of SEO services and internet marketing solutions, The Big Green Marketing Machine is here to help businesses navigate through these changes and optimize their online presence.

What is the Google Possum Update?

The Google Possum update is an algorithm update that primarily affects local search results. Launched in September 2016, it focuses on filtering and diversifying local search results based on location and other factors. Its goal is to deliver more accurate and relevant search results to users.

Benefits of the Google Possum Update

The Google Possum update aims to improve the user experience by:

  • Expanding the range of businesses displayed for a specific search query
  • Filtering out spam and low-quality listings
  • Giving prominence to businesses situated just outside the city center

How Does the Google Possum Update Impact Local Rankings?

The Google Possum update altered the way local results are displayed, affecting businesses' search visibility. It introduced several changes that influenced local rankings:

1. Increased Importance of Physical Location

Following the update, businesses situated just outside the physical city limits experienced a boost in visibility. This change allows more local businesses to compete, as proximity to city centers was previously a key ranking factor.

2. Greater Filtering of Similar Businesses

The Possum update made it more difficult for multiple businesses with the same category and address to rank highly for the same search terms. This filtering helps present users with a more diverse set of options and prevents one business from dominating the search results.

3. Improved Variation in Search Results Depending on Location

The Google Possum update made search results more location-dependent. Businesses located in different neighborhoods or suburbs can now appear higher in search results for users browsing from those specific areas.

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Brian Hawkins
The Possum update has certainly made a noticeable difference in local search rankings. It's essential for businesses to adapt and optimize their online presence accordingly.
Nov 2, 2023
La Nae
Impacted rankings ?
Oct 14, 2023
Akuila Cirikiwai
Interesting update! ?️
Oct 4, 2023
Tammy Bartel
It's essential for businesses to stay informed about the impact of the Possum update on local rankings. This article provides valuable insights and guidance for navigating through these changes.
Jul 30, 2023
Yue Wu
Adapting to the changes brought about by the Possum update is crucial for businesses to maintain their online visibility. Thanks for providing valuable insights.
Jul 12, 2023
Marcy Richardson
It's fascinating to witness the effects of the Possum update on local search rankings. Businesses need to be adaptable and open to reevaluating their SEO approaches.
Jul 11, 2023
Cal Suedkamp
I appreciate the insights provided about the Possum update. It's crucial for businesses to adapt to these changes for improved online visibility.
Jul 1, 2023
Cesar Vallejos
The Possum update has definitely caused some ripples in local search rankings. This article sheds light on how businesses can navigate through these changes.
Mar 19, 2023
Wendy Lucius
Local businesses are likely feeling the impact of the Possum update. Having a strong SEO strategy in place is crucial for maintaining visibility in search results.
Mar 2, 2023
Kara Jones
The Possum update has stirred up local search rankings. It's clear that businesses need to be agile and proactive in optimizing their online presence.
Oct 26, 2022
Judy Bane
The Big Green Marketing Machine seems to be proactive in addressing the impact of the Possum update on local search rankings. It's a competitive space, and staying ahead is key.
Oct 1, 2022
Reagan Jackson
The impact of the Possum update on local search rankings is significant. This article provides insights that can help businesses stay competitive in the digital landscape.
Aug 23, 2022
David Nadler
I have noticed some shifts in local search results after the Possum update. It's good to see companies offering guidance on how to navigate through these changes.
Jul 13, 2022
Michele Steckelberg
Understanding how the Possum update affects local search rankings is crucial for businesses. It's great to see resources available to help navigate through these changes.
Apr 16, 2022
Ralph Barbagallo
The Possum update has surely made its mark on local search rankings. Businesses need to be proactive and adaptable to maintain their visibility in search results.
Mar 9, 2022
Alexander Mieger
Navigating through the changes brought about by the Possum update is crucial for businesses. It's great to see resources available to help understand and respond to these shifts.
Feb 23, 2022
Jennifer Powell
Considering the impact of the Possum update on local rankings, it's clear that businesses need to stay updated on SEO best practices to remain competitive.
Jan 23, 2022
Laurie
This article provides valuable information about the Google Possum update and its impact on local search rankings. It's important for businesses to stay informed about these changes.
Jan 6, 2022
Laura Filtness
The Possum update has caused some notable changes in local search rankings. It's vital for businesses to stay ahead of the curve and adapt their SEO strategies accordingly.
Aug 27, 2021
Kristina Hebert
The impact of the Possum update on local search rankings is significant. It's crucial for businesses to stay updated and adapt their SEO strategies accordingly.
Aug 9, 2021
Add Email
I'm curious to see how the Possum update will continue to shape local search rankings. It's essential for businesses to keep a close eye on these developments.
Jul 25, 2021
Jeffrey Korchek
Local businesses are likely feeling the impact of the Possum update. It's important for them to be proactive in addressing the changes to maintain their online visibility.
Jul 6, 2021
Chris Burke
The Possum update has created a shift in local search rankings, emphasizing the importance of staying informed and adaptable in the fast-paced world of SEO.
May 30, 2021
Trese Scott
As a business owner, staying informed about these updates is crucial. It's great to have resources like this to help understand and respond to the changes.
Feb 27, 2021
John White
Understanding how the Possum update affects local search rankings is crucial for businesses. It's great to see resources available to help navigate through these changes.
Feb 15, 2021
Amanda Neely
The Possum update has brought about some interesting shifts in local search rankings. It's crucial for businesses to evolve their SEO strategies to remain competitive.
Jan 15, 2021
Michael Byrnes
The Possum update seems to have stirred things up in the local search rankings. Businesses need to be agile and adaptable in order to maintain their online presence
Dec 9, 2020
Heather Kirkpatrick
The Possum update has undoubtedly shaken up local search rankings. It's important for businesses to be adaptable and responsive to these changes for sustained visibility.
Dec 1, 2020
Brian Bergstrom
The Google Possum update has definitely brought about some changes in local search rankings. It's important for businesses to explore ways to adapt and thrive.
Oct 11, 2020
Huy Phan
It's interesting to see how the Possum update has affected local rankings. This article provides useful insights for businesses looking to adapt to the changes.
Sep 4, 2020
Rich Siegel
It's fascinating to see how Google's algorithm updates impact local rankings. Thanks for shedding light on this topic!
Aug 23, 2020
Kevin Simons
The Possum update's impact on local rankings highlights the need for businesses to have a strong SEO strategy. Staying informed and seeking guidance is key.
Aug 20, 2020
Jeff Alger
Thank you for providing insights into the impact of the Possum update on local rankings. It's crucial for businesses to stay informed and take proactive steps to address the changes.
Aug 13, 2020
Vern Dougherty
Understanding the implications of the Possum update on local search rankings is vital for businesses. It's important to stay updated and responsive to these changes.
Jul 30, 2020
Carly Meyer
The dynamics of local search rankings have certainly been affected by the Possum update. It's essential for businesses to be proactive in responding to these changes.
Jul 23, 2020
Muthu Asari
It's important for businesses to understand the implications of the Possum update on local search rankings. Staying informed and seeking professional guidance is crucial.
Jul 7, 2020
Jorge Rojo
The Possum update's impact on local rankings is a reminder of the ever-evolving nature of SEO. This article provides helpful insights for businesses looking to stay ahead.
Jul 6, 2020
Africa Wilson
The Possum update has brought about some interesting changes in local search rankings. It's vital for businesses to stay informed and seek assistance when needed.
Jun 17, 2020
Jonathan Lee
The Possum update's influence on local search rankings demonstrates the importance of staying abreast of SEO trends. Businesses need to be proactive and adaptable to these changes.
May 22, 2020
Lynn Needle
The Possum update has definitely caused a stir in local rankings. It's crucial for businesses to assess their SEO strategies and make necessary adjustments.
May 6, 2020
Michael Dougherty
The Possum update has created a shift in local search rankings, emphasizing the importance of staying informed and adaptable in the fast-paced world of SEO.
May 2, 2020
Sandra Vicuna
Adapting to the changes brought about by the Possum update is essential for businesses to maintain their online visibility. Thanks for providing valuable insights.
Mar 27, 2020
Save
The impact of the Possum update on local search rankings is significant. It's crucial for businesses to stay updated and adapt their SEO strategies accordingly.
Mar 13, 2020
Christopher Dooley
The Possum update has certainly caused a stir in the local search landscape. It's essential for businesses to assess their SEO strategies and make necessary adjustments.
Feb 23, 2020
Alexandra Zatarain
This update has really changed the game for local businesses. It's important to stay updated with the latest SEO trends.
Feb 10, 2020
Craig Shumate
The Possum update has definitely caused some turbulence in local rankings, but it's an opportunity for businesses to reevaluate their SEO strategies.
Dec 22, 2019
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