Google Plus SEO Benefits for Business

Introduction

Google Plus, often abbreviated as G+, is a social networking platform that has gained significant traction in recent years. While it may not be as popular as some other social media platforms, Google Plus offers unique advantages for businesses, especially in terms of search engine optimization (SEO). In this article, we will explore the notable SEO benefits of Google Plus and how businesses can leverage this platform to improve their online visibility and increase organic traffic.

Enhanced Visibility on Google Search Results

One of the primary advantages of using Google Plus for SEO is the increased visibility it provides on Google search results pages (SERPs). When a user performs a search relevant to your business, Google often highlights related Google Plus profiles, posts, and communities alongside regular search results. This means that if you create engaging and keyword-rich content on Google Plus, it has the potential to rank higher and become more visible to your target audience.

Improved Organic Ranking

Google Plus profiles and pages can have a substantial impact on organic ranking. When you create a Google Plus page for your business and optimize it with relevant keywords, Google's search algorithms take notice. By consistently posting high-quality, keyword-optimized content and actively engaging with your audience, you can boost your organic ranking and outrank your competitors.

Google Authorship and Author Rank

Another significant benefit of Google Plus is the integration of Google Authorship. Google Authorship provides a way to connect your content to your Google Plus profile, allowing search engine users to see a profile picture alongside your content on search results pages. This feature not only helps increase visibility but also establishes you as an authoritative figure in your industry.

Moreover, Google has also introduced the concept of Author Rank, which measures the credibility and influence of an author based on the quality of their content and the engagement it generates. By consistently producing valuable content through Google Plus, you can enhance your Author Rank and further boost your online visibility.

Increased Indexing Speed

Google Plus has a direct impact on how quickly your website and content get indexed by Google's search engine. Whenever you share a new blog post or page from your website on Google Plus, it gets indexed faster than when relying solely on traditional indexing methods. This means that by using Google Plus, you can ensure your website's content is discovered and accessed by search engine users in a timelier manner.

Building Relevant Connections

Google Plus allows businesses to connect with individuals, companies, and communities within their industry or niche. By effectively leveraging these connections, you can expand your network and develop valuable relationships with influencers and potential customers. Engaging with these connections through comments, shares, and +1s not only increases your visibility but also signals to Google the relevance and authority of your content.

Integration with Google Services

In addition to its SEO benefits, Google Plus seamlessly integrates with other Google services, such as Google My Business, Google Maps, and Google Reviews. By optimizing your Google Plus profile and linking it to these services, you can enhance your local SEO efforts and improve your business's online reputation. Additionally, the information and reviews displayed on Google Plus profiles often play a crucial role in attracting potential customers.

Establishing Brand Authority

Creating and sharing valuable content on Google Plus helps establish your brand as an authority within your industry. By consistently providing informative and insightful posts, you can build trust and credibility among your target audience. Over time, this can lead to increased brand recognition and overall business growth.

Conclusion

Google Plus offers a unique set of SEO benefits for businesses. By optimizing your Google Plus profiles and strategically creating and sharing content, you can enhance your online visibility, improve organic ranking, and establish your brand as an authority within your industry. Take advantage of the numerous opportunities offered by Google Plus to maximize your SEO efforts and stay ahead of the competition!